London – November 03, 2026 -- PRIMA founder Alexander Zhardanovsky has pledged £10 million across 2027-2028 to expand the CC (Climate Change) Investment Forum globally, under a Letter of Intent signed with forum founder Max Studennikoff.
Letter of Intent was signed at the 27-30 October London forum at the Mayfair Hotel
Zhardanovsky is a serial tech entrepreneur whose PRIMA aims to monetise the Recommendation Economy. The pledge is meant to fund the forum's work bringing people of influence together to tackle climate change and other global challenges. Studennikoff said the money will help the forum "accelerate and amplify" its work.
The forum was founded by Studennikoff, and its first event was held in London in 2018. It targets ultra-high-net-worth individuals, family offices, investors, innovators, scientists and policymakers. Its agenda covers investment in sustainable solutions for climate change, geopolitical conflicts, poverty, inequality and mental health. Earlier editions took place in Paris, Zurich, Monaco, Bahrain, Dubai and Los Angeles.
CC Forum Foundation asks businesses to commit 1% of profits to charity
A UK-based charity, CC Forum Foundation, was launched alongside the pledge. It invites businesses to commit 1% of their profits to charitable causes.
CC Forum also entered a strategic partnership with the AI & Sustainability Alliance, which is endorsed through the Magnifica Humanitas initiative announced by Pope Leo earlier this year. The partnership rests on the premise that AI should be directed toward a greater good.
Family office chairs and Vatican figures headline the London speaker list
Speakers and guests of honour included economist Jeffrey Sachs of the UN Sustainable Development Solutions Network, former Environment Minister Lord Zac Goldsmith, and Dr. Peter Klasvogt, Rector of Collegio Teutonico of the Vatican. Family office representatives included J. Bradley Hilton of Hilton Family Office, Per Wimmer of Wimmer Family Office, Simon Littlewoods of Li Family Office and Chris Smith of Smith Family Office. Runa Alam, Chairwoman of Development Partners International, also attended.
Ludwig Nobel officiated the black-tie Gala Dinner & Awards Ceremony, which featured soloists from the Royal Opera House and Royal Ballet.