Pacify helps bridge gaps between clinical encounters with virtual doula and lactation support throughout the perinatal journey.

ARLINGTON, Va., Nov. 3, 2026 /PRNewswire/ -- Pregnancy, birth, postpartum recovery, and infant feeding are deeply connected experiences. Yet families often navigate them through separate appointments, providers, and healthcare settings. While clinical visits play an essential role in maternal and infant health, many questions, decisions, and support needs arise between appointmentsâwhen families may be home, adjusting to new routines, or navigating unfamiliar challenges.

Pacify believes support should extend beyond the clinical encounter

Through virtual doula and lactation support, Pacify helps families access education, guidance, and reassurance throughout the perinatal journey. The model is designed to complement care provided by OB/GYNs, midwives, hospitals, health plans, and public health programsânot replace those relationships, but help extend their reach into the moments between visits.

"Families don't experience pregnancy and postpartum care as a series of separate appointments. They experience one continuous journey, with questions and changing needs at every stage," said Melanie Silverman, CEO at Pacify. "We believe access to trusted support shouldn't be limited to the time a family spends in a clinical setting. By working alongside healthcare partners, we can help families feel more connected to guidance throughout that journey."

Connecting the Moments Between Care

The transition from pregnancy to birth and the weeks and months that follow can bring new questions about recovery, newborn care, feeding, and adjusting to life with a new baby.. Families may need guidance before concerns become urgent, reassurance as they navigate unfamiliar experiences, or help recognizing when to contact a healthcare provider for further evaluation.

The transition from pregnancy to birth and the weeks and months that follow can bring new questions about recovery, newborn care, feeding, and adjusting to life with a new baby. Families may need guidance before concerns become urgent, reassurance as they navigate unfamiliar experiences, or help recognizing when to contact a healthcare provider for further evaluation.

And those questions don't always arise during scheduled appointments or traditional office hours. In fact, approximately 60% of calls to Pacify come in after hoursâincluding evenings, weekends, and holidaysâwhen traditional clinical settings may be closed and standard care teams are less accessible. This underscores an important reality of maternal health: the need for support doesn't follow a 9-to-5 schedule.

Through virtual doula and lactation services, Pacify helps families access trusted guidance during the moments when questions ariseânot just when appointments are scheduled. By complementing the care families receive from their healthcare providers, Pacify helps bridge the gaps between clinical encounters and makes support more accessible throughout pregnancy, postpartum recovery, and the early months of parenthood.

A Partner in Continuity of Care

For healthcare organizations, extending support beyond the clinical setting is an opportunity to build on existing maternal-infant services and maintain connections with families after they leave the hospital or complete an appointment.

Pacify partners with healthcare organizations to make virtual doula and lactation support more accessible to the populations they serve. By complementing existing clinical services, these programs can reinforce patient education, connect families with additional resources, and help direct them to appropriate clinical care when needed.

The goal is not to replace in-person care or the relationships families have with their providers. It is to help ensure that families have access to guidance throughout the transitions that connect pregnancy, birth, postpartum recovery, and infant feeding.

As healthcare organizations continue to consider how best to support families beyond traditional care settings, Pacify is focused on one central idea: care doesn't end when an appointment does.

Bringing Perinatal Resources Together in One Place

Support throughout the perinatal journey extends beyond consultations. Families may also need help finding local community resources, navigating benefits, or accessing services offered through their healthcare organization or insurance plan.

Pacify's app can be customized with buttons that connect families directly to relevant resources, from local programs and community services to benefits and support available through their health plan or healthcare organization. By bringing these connections together within a single digital experience, Pacify helps make it easier for families to discover and navigate the resources available to them.

This approach allows healthcare organizations and health plans to create a more connected experience for the populations they serveâbringing virtual doula and lactation support together with relevant resources in one convenient place.

Extending Support Beyond the Clinical Visit

Every family deserves access to guidance and resources throughout pregnancy, postpartum recovery, and infant feedingânot only during scheduled appointments. Pacify works with healthcare organizations, health plans, and public health programs to help make that vision a reality.

By combining virtual doula and lactation support with connections to relevant community and organizational resources, Pacify helps partners create a more connected support experience for the families they serve.

Learn More

To learn more about Pacify's virtual doula and lactation services, visit www.pacify.com.

Healthcare organizations, health plans, WIC programs, and other prospective partners interested in expanding access to perinatal support can explore partnership opportunities at www.pacify.com/organizations.

About Pacify

Pacify connects families with lactation and doula support through health plans, state WIC programs, Medicaid agencies, hospitals, employers, and self-pay clients. Through its proprietary platform and experienced provider network, Pacify delivers unmatched personalized maternal and infant care via video, phone, messaging, scheduled visits, and on-demand support.

Media Contact:

Katelyn McAdams

Chief Operating Officer

[email protected]

972 786 4862

SOURCE Pacify

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