ATLANTA – November 03, 2026 -- Scientific Games will present its instant games, digital portfolio and retail technology at the World Lottery Summit in Sydney from November 9-12, targeting lottery executives, product managers and technologists from more than 75 countries.
Scientific Games builds its Sydney exhibit around connecting retail and digital play
The company's Powering Possibilities exhibit at the International Convention Centre combines instant games, digital games, loyalty, CRM, player marketing and retail technology. Data and analytics inform game creation and personalize engagement across channels, the company said. Chief Communications & Brand Officer Beth Bresnahan said the goal is helping lotteries build stronger player relationships and create new opportunities for responsible growth.
Scratch Connect links physical tickets to digital play and loyalty programs
Scratch Connect extends physical tickets into digital play and adds opportunities to reveal winnings. It also introduces players to loyalty programs beyond the retail purchase. Pop N' Paks, Advent calendars and specialty scratch games add interactive prize reveals, while foil and holographic enhancements and PlayPak packaging offer new presentation formats.
More than 100 licensed brands anchor the retail and digital game lineup
FAST & FURIOUS, FRIDA KAHLO, MONOPOLY and UNO will be showcased across retail and digital formats. A new MONOPOLY eInstant game from SG Studios is coming soon. The digital game portfolio is available in more than 10 languages.
SCiQ ecosystem and self-service terminals target retail efficiency
The SCiQ ecosystem combines digital menu boards, store-level sales insights and secure dispensing to modernize scratch game sales and inventory management. The WAVE family of clerk-operated terminals supports service across retail environments.
PlayCentral Powered by SCiQ self-service terminals use GameChoice, AI and advanced analytics to deliver personalized game recommendations. They are offered in formats for traditional retail and social venues. New ScreenPlay digital instant-win games bring animated gameplay to these terminals, opening opportunities in new settings.