SINGAPORE – November 02, 2026 -- BIGO Ads, the deep learning-based advertising platform of JOYY Inc. (NASDAQ: JOYY), ranked No. 7 globally in the Android Gaming Overall Power Ranking of AppsFlyer's Performance Index 2026, securing 11 placements across gaming and non-gaming rankings.
The placements span global rankings and regional markets in Europe, North America and Latin America. AppsFlyer publishes the index annually to benchmark mobile media platforms by device, region and app category for advertisers choosing user acquisition partners.
BIGO Ads takes No. 5 in Eastern Europe and Latin America for Android Gaming Overall
In the same ranking, BIGO Ads placed No. 8 in North America and No. 21 in Western Europe. The company credits exclusive in-house inventory and a broad network of partner apps for its reach across regions.
Puzzle & Lifestyle category yields four placements, led by No. 6 in Eastern Europe
In Android Puzzle & Lifestyle, BIGO Ads ranked No. 8 globally, No. 6 in Eastern Europe, No. 15 in North America and No. 19 in Western Europe. It also placed No. 5 in Eastern Europe for Android Action & Strategy. BIGO Ads points to its event-based and ROAS optimization capabilities as the tools advertisers use to tailor acquisition strategies to different game types and performance goals.
Non-gaming ranking adds No. 7 in Eastern Europe
BIGO Ads ranked No. 7 in Eastern Europe's Android Non-Gaming Overall category, extending its results beyond gaming apps.