London – November 02, 2026 -- Brightstar Lottery PLC (NYSE: BRSL) will debut eDraw Plus, a new iLottery game category, at the World Lottery Summit 2026 in Sydney, November 9-12. It is the company's first WLS appearance as a pure-play lottery business.
eDraw Plus adds story-driven and on-demand draws to digital lottery
eDraw Plus keeps the foundation of traditional draw products and adds story-driven games, on-demand draws and immersive experiences aimed at digital players. Brightstar will also show omnichannel content tied to licensed brands including Wheel of Fortune, Ghostbusters and Rubik's. Pan Am is the licensed brand for its Instants games. The booth will also feature the company's patented draw games and instant ticket innovations.
Retailer Lens terminal targets ticket, barcode and QR scanning
On the retail side, Brightstar will present a full suite of terminals, including Retailer Lens. The new device scans tickets, barcodes, QR codes and mobile content. The company will also demonstrate AI-powered tools meant to support sales and retail team operations.
Agentic Reporting Assistant and Game Planner bring AI to lottery operations
Brightstar will show its Agentic Reporting Assistant, built to simplify interaction with lottery data. It will also show Game Planner, an AI-powered tool for instant-game planning and forecasting. The company says its use of AI, advanced analytics and automation is meant to improve efficiency in lottery teams and support more engaging player experiences.
A fourth booth area covers retail solutions that bridge physical and digital channels. These include mobile-enabled game discovery, self-service claims and paperless instant ticket concepts.
Brightstar serves nearly 90 customers across six continents
Brightstar is the primary technology provider to 26 of the 46 U.S. lottery jurisdictions and to eight of the world's 10 largest lotteries with central systems. It employs approximately 6,000 people.
Marco Tasso, Executive Vice President and Chief Operating Officer, Global Lottery, said lotteries face changing player expectations, digital transformation and pressure to balance sustainable development.
Montgomery and Tasso headline Platinum Contributor sessions on November 10 and 11
Wendy Montgomery, Senior Vice President Global Marketing, Insights and Sales Development, will present Brightstar's Platinum Contributor Session on Tuesday, November 10. Tasso will represent the company at the Platinum Contributors Panel Session on Wednesday, November 11.