Berlin – November 02, 2026 -- Bonial has launched its "Liste." branding campaign for the kaufDA shopping app, targeting about 19 million contacts across ten German cities with a media mix spanning out-of-home, public transport, point-of-sale and print.

kaufDA places side-window posters on public transport for the first time

Side-window posters in Berlin, Hamburg and Cologne mark kaufDA's first presence on public transport. Ground floor posters and digital giant screens at train stations, DOOH info screens in ten cities and screens in shopping centers complete the out-of-home layer.

Cartboards on shopping carts in 80 stores bring the digital list to the point of sale

Cartboards on shopping carts in 80 stores, including locations in Berlin, Hamburg, Cologne and Munich, put the app's shopping list where purchasing decisions are made. Three nationwide print ads in BILD and advertising on bakery bags in eight cities add further reach.

Messages such as "Einkaufszettel vergessen? Liste." (forgot your shopping list?) and "Einkauf auf dem Heimweg? Liste." (shopping on the way home?) tie the product to everyday situations. Integrated QR codes lead directly to the shopping list in the app.

Bonial pitches the list as a gateway to offer discovery

Rafael Spaleniak-Aulich, Global Head of Marketing at Bonial, said the list turns a simple note into a planning aid that helps shoppers forget fewer items and surfaces relevant offers within the planning process.

Bonial, part of Axel Springer SE, works with 1,500 retailers. Its apps, including kaufDA and MeinProspekt, reach 20 million people monthly, according to the company.

Wavemaker, Media Impact, AmberMedia and Momentum Media supported concept and execution. The campaign runs until November 30, 2026.