SELB, Germany – October 30, 2026 -- ZKONG has equipped the refurbished hagebaumarkt store in Selb, Germany, with electronic shelf labels (ESLs) covering a range of more than 50,000 SKUs, extending its footprint in European home improvement retail.
hagebaumarkt Selb reopens after four-month refurbishment with ESLs built in from the start
The store spans around 7,000 square meters and reopened after approximately four months of refurbishment. ESL technology was part of the refurbishment plan from the outset, with the aim of faster price updates and more accurate information across the store. The breadth and diversity of the product range make manual price verification and label maintenance particularly demanding.
ZKONG deploys ESLs from 1.3 to 4.2 inches to fit shelves, hooks and outdoor zones
Building materials, hardware and tools carry multiple attributes, including model, size, material, colour, compatibility and application. Products are displayed on shelves, hooks, freestanding fixtures, outdoor areas or warehouse-style zones, which require different label sizes and mounting options. ZKONG combined labels from 1.3 to 4.2 inches to match these formats while preserving an orderly store presentation.
ZKONG base stations push real-time price and promotion updates to shelf-edge displays
The deployment relies on ZKONG's base stations for wireless transmission. Product, pricing and promotional information can be updated in real time and kept aligned with backend data.
Price changes in home improvement may be less frequent than in grocery retail. Even so, locating products and replacing the correct labels across a varied assortment remains time-consuming. Automating label changes frees staff from shelf checks to spend more time serving customers.
Project extends ZKONG's push into European home improvement retail
hagebau, founded in 1964, is one of Germany's leading home improvement and building materials retail groups. Its hagebaumarkt network covers DIY, home improvement, building materials and gardening. ZKONG describes the Selb project as another step in its expansion into the European home improvement sector, spanning ESL hardware, wireless infrastructure and centralised management systems.