SAN FRANCISCO – October 30, 2026 -- MediaGo, the global intelligent advertising platform, won two awards at France's Les Cas d'OR 2026 digital marketing competition for a native acquisition case run with lead generation agency hipto.

MediaGo takes Native Acquisition Strategy Award and MBA MDIA Special Prize

The honors are the Native Acquisition Strategy Award and De Vinci Executive Education's MBA MDIA Special Prize. Executives from major insurance companies, leading automakers and 4A advertising agencies evaluated the Native Acquisition Strategy Award.

A parallel jury of industry experts and digital marketing master's students judged the MBA MDIA prize. It recognized the joint case for its operational logic and its combination of platform mechanics with high-quality signals to drive conversions.

SmartBid LoopMax targets deep-funnel conversions instead of lead volume

MediaGo introduced SmartBid LoopMax this year, building on its core intelligent bidding product, SmartBid 3.0. The deep-learning solution combines upper-funnel and deep-funnel conversion signals so advertisers can optimize toward higher-value conversions that reflect real business outcomes.

MediaGo names three recurring native advertising problems: cold-start hurdles, creative compliance, and the gap between upper-funnel lead volume and backend business outcomes. AD Learning transfers historical intelligence across campaigns to shorten the cold start. Approval Copilot, an AI-powered creative assistant, monitors ads in real time to keep delivery compliant.

MediaGo frames lead quality as the next ROI battleground

Leo Ye, Head of Partnerships at MediaGo, said chasing upper-funnel lead volume is "no longer enough." He said the company will keep advancing its deep learning technology to bridge the lead quality gap and deliver deep conversions for advertisers.