Los Angeles – October 30, 2026 -- The Los Angeles Auto Show will open an invitation-only executive forum, The Business of Modern Mobility, on Nov. 19 at AutoMobility LA. A 10-day public run follows from Nov. 20 to 29 with entertainment programming alongside 20+ automaker exhibits. Entertainment is one of three themes for AutoMobility LA 2026, together with Energy and Autonomy.
Executive forum targets cross-industry growth deals on Nov. 19
The Business of Modern Mobility debuts during AutoMobility LA and brings together leaders from automotive, entertainment, media and other sectors. The forum examines how cross-industry collaborations create growth across content, commerce and culture.
The second annual RACER Creator Awards will also take place at AutoMobility LA. The event brings influencers and automotive creators to Los Angeles to extend car culture to digital audiences. Live music and DJs will accompany multiple networking events throughout media day.
Terri Toennies, President of the Los Angeles Auto Show, said LA car culture is "more than the vehicles we drive" and influences entertainment, art and music.
Celebrity collections and brand activations fill the public days
Comedian Gabriel "Fluffy" Iglesias will present Volkswagen buses from his personal collection and showcase his Pocho Fino tequila brand. LA Metro will bring a fully customized bus, built with West Coast Customs and Justice Care Opportunities Department for a World Cup collaboration, into The Underground. The bus carries luxury wheels, a custom wrap, a DJ rig and a reimagined interior with TVs, LED lighting and premium seating.
On Nov. 21, comedian Will "Spank" Horton and former NBA player Lou Williams will host a live podcast from the show floor inside a custom classic vehicle from the Black Classics Car Club, which marks its 40th anniversary in 2026. Artist and curator Jacqueline Valenzuela will curate a collection of art cars bridging fine art and Chicano lowriding inside The Underground.
On Nov. 20, scientist and MythBusters Jr. personality Rachel Pizzolato will share vehicles, automotive breakthroughs and show highlights throughout the day.
Other participants include:
- Superstars, which will run an auction of experiences, sports and entertainment access, and memorabilia.
- Leen Customs, which sells limited-edition enamel pins.
- In-N-Out Burger, with games, merchandise and themed displays in The Underground.
- The newly opened Lucas Museum of Narrative Art, which will present its mission, collections and membership options.
Road to Home benefit concert targets animal welfare on Nov. 21
Road to Home, the show's first music benefit experience, takes place Saturday, Nov. 21 and benefits PetSet. It will support Los Angeles-area animal welfare organizations, with artists and partners to be announced in November.
Subaru, through its Subaru Loves Pets program, will again partner with local rescue organizations and host daily adoption programs. PetSet will activate on both weekends to promote its national charter initiative.
Gaming and interactive displays draw consumer traffic
The DRAGON BALL XENOVERSE 3 Road Tour stops at the show with a playable demo of the game, due in 2027. Visitors can also take a photo in the game's AGE 1000 world and receive exclusive goodies. Racing simulators and immersive activations are a major attraction in the main halls, where the 20+ automaker exhibits are located.
Various DJs will perform in The Underground across the 10 days. Organizers said additional collaborations will be announced, and that talent, dates and appearances are subject to change.