Florida's Natural Pays Up, Delivers Truckload of Orange Juice to Milwaukee After Championship Bet with Johnsonville

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More than 12,000 cartons will be distributed throughout Milwaukee during Friday's city-wide celebration, with product also headed to Feeding America Eastern Wisconsin

SHEBOYGAN FALLS, Wis., Oct. 29, 2026 /PRNewswire/ -- Wisconsin gets the bragging rights, and Florida is sending the juice. Following Milwaukee's Game 5 victory in Tampa, Florida's Natural is making good on its baseball bet with Johnsonville, shipping more than 20 pallets of orange juice to Wisconsin. In local terms, that's approximately 200 kegs of orange juice.

A portion of the victory OJ will be on display Friday outside of the Italian Community Center, alongside Milwaukee's celebratory parade route. Fans can snag product and snap photos as the city rallies together to commemorate the historic win, sharing images on social media with the hashtag #SausageVsOJ. Additional cases will be hand-delivered to local establishments to fuel signature drinks and special toasts, as Johnsonville and Florida's Natural representatives canvass the Third Ward to distribute cartons to fans. The wager will also deliver a little extra good to the community, with multiple pallets of orange juice headed to Feeding America Eastern Wisconsin, the state's largest hunger-relief organization.

"Florida's Natural came through in a big way, and its mission of spreading goodness is fitting," said Jamie Schmelzer, Vice President of Marketing at Johnsonville. "We've never received thousands of cartons of orange juice at once before, and we're excited to get the juice directly into the hands of fans. No doubt a lot of that OJ is destined for mimosas and beermosas, but we're thrilled that this payout is also giving back to families across the region. The juice was worth the squeeze, and our Head of Supply Chain is breathing a big sigh of relief right now."

The friendly wager, struck just last Friday, put 413,554 Johnsonville brats on the line â one for every resident of Tampa â if Milwaukee came out on top. With Milwaukee clinching the win Wednesday evening, Florida's Natural stepped up to deliver a taste of the Sunshine State to Wisconsin, getting a semitruck on the road in just hours.

"We were looking forward to those brats, but since we have to pay up, we might as well make it juicy," said Kelly Wade, Director of Marketing at Florida's Natural. "We're happy to be here to add a little Florida goodness to the festivities, and a dose of Vitamin C as well! It's great to see this friendly rivalry play out with Wisconsin fans and families during a time they will remember for years to come. Congratulations!"

Follow along on Instagram as the fun unfolds on Friday with the hashtag #SausageVsOJ and on the brand's channels: @floridasnatural and @johnsonville.

Brewersâ¢ fans gearing up for a celebration 44 years in the making can visit MLB.com to learn more about the Parade of Champions and Championship Rally. Visit Johnsonville.com or Floridasnatural.com to check out the brands' product lines and confirm local retail availability.

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About Johnsonville, LLC:

Wisconsin-based Johnsonville is the No. 1 national sausage brand, selling and serving more than 80 different varieties of sausage across 40+ countries. Johnsonville products are sold at grocery and convenience stores nationwide. Founded in 1945, Johnsonville remains a family-owned company of obsessed sausage-makers that employs and develops more than 4,000 members globally.

About Florida's Natural

Founded in 1933, Florida-based Florida's Natural began with a simple mission: to share the goodness of citrus with families everywhere. Five generations later, Florida's Natural is still growing goodness, combining a legacy of craft and care with a passion for new possibilities. What began with orange juice has blossomed into a delicious variety of juices, lemonades, limeades, and bold new blends. Today, Florida's Natural is available through grocery and mass retail stores nationwide and in 40 countries globally. It continues to bring a little sunshine to families everywhere, with all kinds of flavor and all kinds of goodness in every glass.

SOURCE Johnsonville

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QA FAIL (need review): The target inaccurately claims that 'More than 12,000 cartons will go to fans along the parade route,' whereas the source says the cartons will be distributed throughout Milwaukee during the city-wide celebration, with additional product headed to Feeding America Eastern Wisconsin. Only a portion was specified as being along the parade route.

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<p>More than 12,000 cartons will be distributed throughout Milwaukee during Friday's city-wide celebration, with product also headed to Feeding America Eastern Wisconsin SHEBOYGAN FALLS, Wis., Oct. 29, 2026 /PRNewswire/ -- Wisconsin gets the bragging rights, and Florida is sending the juice....</p>

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