PARSIPPANY, N.J. – October 27, 2026 -- Dazzler Select by Wyndham has reached 14 open hotels across the United States one year after launch, as Wyndham Hotels & Resorts (NYSE: WH) courts independent owners with a flat monthly brand fee and streamlined standards.

Flat monthly fee and low-cost conversions anchor the owner pitch

Dazzler Select extends the boutique-inspired Dazzler by Wyndham brand and targets value-centric independent lifestyle hotels. Owners pay a predictable flat monthly fee and face low-cost conversions. In return they get access to Wyndham's distribution, technology and loyalty platforms while keeping their property's identity.

David Wilner, Chief Development Officer at Wyndham Hotels & Resorts, said the brand is meant to help owners reach more travelers and drive more direct bookings. He added that it should "reduce their reliance on higher-cost third-party channels."

Magic Moment Resort led a roster now spanning Arizona, Utah, Washington and Florida

Magic Moment Resort & Kids Club in Kissimmee, Fla., was the first hotel to join. Recent additions include:

• Majestic Canyon Lodge, Williams, Ariz.: on Route 66, 54 miles from Grand Canyon National Park, renovated in 2026.
• Soap Lake Natural Spa & Resort, Soap Lake, Wash.: mineral-water spa retreat in the Columbia Basin.
• Casey Key Resorts Mainland, Osprey, Fla.: south of Sarasota, with a complimentary shuttle to its beachfront property.
• Moab Big Horn Lodge, Moab, Utah: four miles from Arches National Park.
• Golden Gables Inn, North Conway, N.H.: in the White Mountains.
• Kings House Motor Hotel, Flagstaff, Ariz.: a Route 66 landmark.

Hotels must hold a 4.0 guest rating to stay in the brand

Dazzler Select expects hotels to maintain a guest rating of 4.0 or higher. Standard amenities include free Wi-Fi for Wyndham Rewards members, complimentary 24-hour coffee and water stations, and a complimentary breakfast item for each guest.

Wyndham Connect comes at no added cost, while AI Concierge is a paid add-on

Owners receive dedicated sales, marketing, revenue management and operational support. Wyndham Connect, the company's AI-powered guest engagement platform, is available to franchisees at no added cost.

Wyndham AI Concierge is a premium add-on. It uses agentic voice and messaging to answer guest questions, provide recommendations and manage reservations. Wyndham says this frees hotel staff for in-person interactions and increases direct contribution.

Michael Christensen, Partner at Garn Development, which is tied to Moab Big Horn Lodge, said the conversion gives the property access to Wyndham's technology and to a rewards program he put at more than 126 million enrolled members worldwide. He said the lodge gets that reach without changing its identity.