New York – October 15, 2026 -- Mary & Pip, a new finance app that tells users their next money move and lets them act on it in the same place, is now publicly available in the App Store.
The platform pulls a user's broader financial life into one place, identifies a clear next step based on their priorities, and provides the tools to carry it out inside the app. It is built on a behavioral system meant to make financial decisions easier to understand, execute and repeat.
A former Deutsche Bank wealth manager founded the app
Mary Holland Nader, a former Deutsche Bank private wealth manager, model and star of Hulu's Love Thy Nader, founded the company. She says she saw sophisticated financial support go mainly to people who had already built wealth, while many capable, ambitious people handled big decisions alone. In her view, more choice creates overwhelm and decision paralysis rather than clarity, and the company aims to close the gap between knowing and doing.
Co-Founder, President and Chief Investment Officer Kara Cooke joins her. The two met at the University of Georgia. Cooke later spent five years at UBS Private Wealth Management.
Six core features target everyday habits
- High-Yield Cash Accounts that pay yield on savings.
- Professionally managed investing, so users don't have to select and manage every investment themselves.
- Budgeting and goal-setting tools tailored to each user's goals.
- A personalized Financial Health Score, developed with Chief Behavioral Scientist Vishal George, that shows a user's current financial picture and areas needing attention.
- Guided next steps.
- The Weekly Money Ritual, a guided financial check-in meant to build awareness, consistency and healthier habits.
Mary & Pip is a fiduciary and registered investment advisor. The company also describes itself as SEC-registered and SOC 2 Type I certified.
A wellness-style brand courts college students
The company deliberately looks more like a wellness or lifestyle brand than a bank. A network of 30 college ambassadors across the country tracks game-day spending and opens first accounts. Mary & Pip also runs community financial-wellness workouts and walks, along with co-branded merchandise and activations with consumer brands.