Berlin – October 07, 2026 -- Market Logic Software has launched the general availability of DeepSights MCP, a Model Context Protocol connection that embeds its market intelligence platform directly into Microsoft Copilot, ChatGPT, Claude and Glean.
DeepSights MCP turns cited market data into a default layer for enterprise AI assistants
The integration positions DeepSights as the reference source enterprise AI assistants and agents consult whenever a query touches customers, categories or competitors. Automated multi-step workflows can now pull expert market input from DeepSights before handing tasks to other agents, extending curated insights from research teams to every employee using AI tools.
Large research budgets drove the push to widen insights reach across AI workflows
Market Logic cites that large organizations spend tens of millions of dollars annually on consumer and market research, with returns dependent on how broadly those insights inform decisions. The company frames the rapid adoption of enterprise AI assistants as an opportunity to scale that research investment's impact beyond insights teams.
Governance controls carry over user permissions across every connected AI assistant
Because DeepSights MCP runs on the open Model Context Protocol, insights and IT teams retain centralized control over which data sources are trusted and which users can access them. These permissions persist across any assistant or agent a company deploys, giving a single governance layer for AI-driven market knowledge rather than separate controls per tool.
Market Logic positions DeepSights against generic AI models prone to incomplete market data
Olaf Lenzmann, Chief Innovation and Product Officer at Market Logic, said customers have invested years and significant budgets building proprietary understanding of their consumers and markets, and that embedding DeepSights at the market intelligence layer ensures that advantage is captured in decision-making. The platform cites references in every answer and works only on trusted data, addressing the risk of decisions being shaped by incomplete or misleading output from generic AI tools.
DeepSights MCP ships today for existing customers across major AI assistant platforms
The MCP connection is available immediately to DeepSights customers and supports Microsoft Copilot, ChatGPT, Claude, Glean and other MCP-compatible assistants and agents. Market Logic's customer base includes Vodafone, Bayer and Philips.